RUBY $1,497
Full Visibility Architecture | The complete language gap closure across every major discovery channel
WHO THIS PACKAGE IS FOR
The Ruby package is for the author who wants a complete, professional visibility architecture built for their book in one engagement. This is the most popular package for authors who have invested significantly in their book and feel the full weight of its current invisibility. It closes the language gap, builds permanent presence across every major reader platform, places the book in library systems globally, optimises for AI recommendation engines, creates a professional credibility layer through review platforms, and delivers genre-specific platform placement that no competitor service offers. After the Ruby package the book exists correctly everywhere a serious reader might look for it.
THE TRANSFORMATION THIS DELIVERS
Before the Ruby package a book might exist on Amazon with wrong keywords, missing from library systems, absent from AI recommendation engines, unclaimed on reader community platforms, and invisible to the genre-specific communities where its ideal readers gather. After the Ruby package that same book speaks the right language on Amazon, exists in library systems in 115 countries, appears in AI responses when readers ask for recommendations, has a complete professional presence on every major reader platform, and has been placed in the genre-specific directories and communities where its readers already live. The book does not change. Everything around it does.
Included from the Foundation
# | DELIVERABLE | WHAT IT DOES FOR YOUR BOOK |
|---|---|---|
1 | Reader Language Gap Research | Deep research into the exact words, phrases, and emotional language real readers use when searching for books in this category. We mine Amazon autocomplete, reader reviews of competing titles, Goodreads shelving language, and community forum discussions to build a complete map of how this book's readers actually search. |
2 | Subtitle Positioning Review | The subtitle is one of the most overlooked and most powerful keyword fields available to an author. We review the current subtitle against what readers are actually searching for and provide a documented recommendation for how the subtitle could be repositioned to dramatically improve search discoverability without changing the book itself. |
3 | Reader Language Summary Document | A clean, formatted reference document delivered to the author showing the complete reader language map for their book. This includes the top twenty search phrases their readers use, the emotional states those phrases represent, and the gap between current book language and reader search language. This document is useful for every future marketing activity the author undertakes. |
4 | Goodreads Profile Audit and Full Optimisation | Complete audit of the author's Goodreads presence. If a profile exists it is fully optimised with updated biography, all books claimed and connected, genres and shelving tags aligned with reader language, and Goodreads author program activated if not already done. If no profile exists it is built from the ground up. Goodreads now feeds Amazon's recommendation system and AI book discovery engines simultaneously making this a three-channel investment in a single action. |
5 | Amazon Author Central Profile Build and Optimisation | Review, claim, and full optimisation of the author's Amazon Author Central page. This includes the author biography rewritten to connect professionally with the book's reader audience, all published titles linked and connected, editorial reviews added where available, and author photo and header image guidance provided. A strong Author Central page increases the conversion rate of everyone who visits the book's listing. |
6 | Amazon Full Listing Audit and Optimisation | Complete review and rewrite of the book's Amazon presence. This covers the title presentation, subtitle positioning, book description rewritten in reader language, all seven backend keyword fields replaced with high-intent reader phrases, both category selections reviewed and repositioned for maximum discoverability, and BISAC code alignment checked. This is the single most impactful change that can be made to a book's discoverability because it directly affects how Amazon's algorithm surfaces the book in search results. |
7 | Gap Documentation Report | A detailed written report showing the author side by side: the language their book currently uses versus the language their readers use when searching. This is the proof that makes the gap undeniable and forms the foundation for every optimisation that follows. |
8 | Hoopla Distribution Audit and Placement | Hoopla is a library borrowing platform that operates on an unlimited simultaneous borrowing model meaning every patron can access the book at the same time with no waitlist. This makes Hoopla placement particularly powerful for driving volume borrowing and discovery. We audit current Hoopla availability and execute placement where it is missing. |
9 | Library System Placement via OverDrive and Libby | OverDrive serves over 87,000 libraries in 115 countries. Libby is the app millions of library patrons use daily to borrow ebooks and audiobooks. We audit the book's current library availability, identify gaps in distribution, and execute submission through the appropriate distribution pathways to ensure the book is accessible to library systems globally. Library readers are among the most engaged readers in the world. They finish books they borrow and they buy the ones they love. Library placement is a permanent passive discovery channel that costs nothing once established. |
10 | ISBN and Bowker Database Registration Check | Bowker is the official US ISBN registry and its database feeds directly into retailer catalogues, library systems, and book industry databases globally. We verify the book's ISBN registration is complete, accurate, and using reader-aligned language in every field. Corrections are documented and recommendations provided for any fields that are missing or using author language instead of reader language. |
11 | StoryGraph Profile Build and Optimisation | The StoryGraph is the fastest growing Goodreads alternative with over one million active users and mood-based, theme-based discovery at its core. It surfaces books based on how a reader is feeling, not just what genre they are searching for. This connects directly to the emotional language gap work. We build or fully optimise the author's StoryGraph profile, ensuring the book appears when readers search by mood, pacing, themes, and emotional experience rather than just title or author name. |
12 | Metadata Harmonisation Report | When a book exists on multiple platforms it must present itself identically across all of them in reader language not author language. Inconsistent metadata across platforms confuses retail algorithms and splits the book's discoverability signal. We audit every platform the book exists on, identify all inconsistencies, and deliver a documented correction plan showing exactly what needs to change on each platform to present a unified, reader-language metadata profile globally. |
13 | Multi-Platform Distribution Audit | A full audit of where the book currently exists across all major retail platforms including Apple Books, Kobo, Barnes and Noble, and Google Play Books. We document every gap and provide a prioritised action plan showing the author exactly which platforms to add distribution to and why. For authors already distributed widely we audit the metadata quality on each platform and provide specific correction recommendations. |
Included from the Foundation
1
Reader Language Gap Research
Deep research into the exact words, phrases, and emotional language real readers use when searching for books in this category. We mine Amazon autocomplete, reader reviews of competing titles, Goodreads shelving language, and community forum discussions to build a complete map of how this book's readers actually search.
2
Subtitle Positioning Review
The subtitle is one of the most overlooked and most powerful keyword fields available to an author. We review the current subtitle against what readers are actually searching for and provide a documented recommendation for how the subtitle could be repositioned to dramatically improve search discoverability without changing the book itself.
3
Reader Language Summary Document
A clean, formatted reference document delivered to the author showing the complete reader language map for their book. This includes the top twenty search phrases their readers use, the emotional states those phrases represent, and the gap between current book language and reader search language. This document is useful for every future marketing activity the author undertakes.
4
Goodreads Profile Audit and Full Optimisation
Complete audit of the author's Goodreads presence. If a profile exists it is fully optimised with updated biography, all books claimed and connected, genres and shelving tags aligned with reader language, and Goodreads author program activated if not already done. If no profile exists it is built from the ground up. Goodreads now feeds Amazon's recommendation system and AI book discovery engines simultaneously making this a three-channel investment in a single action.
5
Amazon Author Central Profile Build and Optimisation
Review, claim, and full optimisation of the author's Amazon Author Central page. This includes the author biography rewritten to connect professionally with the book's reader audience, all published titles linked and connected, editorial reviews added where available, and author photo and header image guidance provided. A strong Author Central page increases the conversion rate of everyone who visits the book's listing.
6
Amazon Full Listing Audit and Optimisation
Complete review and rewrite of the book's Amazon presence. This covers the title presentation, subtitle positioning, book description rewritten in reader language, all seven backend keyword fields replaced with high-intent reader phrases, both category selections reviewed and repositioned for maximum discoverability, and BISAC code alignment checked. This is the single most impactful change that can be made to a book's discoverability because it directly affects how Amazon's algorithm surfaces the book in search results.
7
Gap Documentation Report
A detailed written report showing the author side by side: the language their book currently uses versus the language their readers use when searching. This is the proof that makes the gap undeniable and forms the foundation for every optimisation that follows.
8
Hoopla Distribution Audit and Placement
Hoopla is a library borrowing platform that operates on an unlimited simultaneous borrowing model meaning every patron can access the book at the same time with no waitlist. This makes Hoopla placement particularly powerful for driving volume borrowing and discovery. We audit current Hoopla availability and execute placement where it is missing.
9
Library System Placement via OverDrive and Libby
OverDrive serves over 87,000 libraries in 115 countries. Libby is the app millions of library patrons use daily to borrow ebooks and audiobooks. We audit the book's current library availability, identify gaps in distribution, and execute submission through the appropriate distribution pathways to ensure the book is accessible to library systems globally. Library readers are among the most engaged readers in the world. They finish books they borrow and they buy the ones they love. Library placement is a permanent passive discovery channel that costs nothing once established.
10
ISBN and Bowker Database Registration Check
Bowker is the official US ISBN registry and its database feeds directly into retailer catalogues, library systems, and book industry databases globally. We verify the book's ISBN registration is complete, accurate, and using reader-aligned language in every field. Corrections are documented and recommendations provided for any fields that are missing or using author language instead of reader language.
11
StoryGraph Profile Build and Optimisation
The StoryGraph is the fastest growing Goodreads alternative with over one million active users and mood-based, theme-based discovery at its core. It surfaces books based on how a reader is feeling, not just what genre they are searching for. This connects directly to the emotional language gap work. We build or fully optimise the author's StoryGraph profile, ensuring the book appears when readers search by mood, pacing, themes, and emotional experience rather than just title or author name.
12
Metadata Harmonisation Report
When a book exists on multiple platforms it must present itself identically across all of them in reader language not author language. Inconsistent metadata across platforms confuses retail algorithms and splits the book's discoverability signal. We audit every platform the book exists on, identify all inconsistencies, and deliver a documented correction plan showing exactly what needs to change on each platform to present a unified, reader-language metadata profile globally.
13
Multi-Platform Distribution Audit
A full audit of where the book currently exists across all major retail platforms including Apple Books, Kobo, Barnes and Noble, and Google Play Books. We document every gap and provide a prioritised action plan showing the author exactly which platforms to add distribution to and why. For authors already distributed widely we audit the metadata quality on each platform and provide specific correction recommendations.
What This Package Adds
1
Amazon A Plus Content Creation
Amazon A Plus Content is an enhanced listing feature that allows authors to add rich visual sections, expanded storytelling, comparison elements, and author narrative sections directly to the book's Amazon page. Books with A Plus Content consistently convert better and rank higher in Amazon's internal recommendation system. We research, write, and structure the full A Plus Content for the book using reader language and emotional outcome framing. Once published this content sits on the Amazon listing permanently improving conversion every day.
2
Author Knowledge Presence Audit and Build
We conduct a full audit of the author's knowledge presence across the web. This covers Wikipedia, Google Knowledge Panel, and all major author database entries. If a Wikipedia page exists we review and strengthen it with complete book information, citations, and reader-aligned descriptions. If no Wikipedia page exists we assess eligibility and create one where criteria are met. We claim and fully optimise the Google Knowledge Panel connecting the author's name, book titles, publisher information, and professional credentials. This matters enormously because Wikipedia accounts for nearly half of all sources that ChatGPT cites when answering factual questions. An author with a Wikipedia page is far more likely to be recommended by AI engines than one without.
3
Generative Engine Optimisation Foundation
We build the structural foundation for AI book discovery. This includes creating 50 to 60 word answer capsules about the book and author that are optimised for extraction by AI engines like ChatGPT, Perplexity, Google AI Overviews, and Copilot. We conduct an entity consistency audit ensuring the author's name, book title, genre, and key themes are described identically across every platform so AI engines recognise them as the same entity. We provide a schema markup implementation guide for the author's website. AI-referred book discovery grew 527 percent year over year in 2025. This is not a future strategy. It is a current channel being missed by almost every author who is not working with a service that understands it.
4
Review and Credibility Platform Placement
We submit the book to the professional review and credibility platforms that serious readers, librarians, and AI recommendation engines treat as trust signals. This includes NetGalley listing setup for advance reader copy distribution to professional reviewers and librarians, BookSirens submission for ongoing review generation, Reedsy Discovery listing which places the book in front of curated reader audiences, and BookLife by Publishers Weekly listing which adds the Publishers Weekly brand name to the book's credibility profile. Each of these placements is permanent and continues building the book's authority signal indefinitely.
5
Genre-Specific Platform Placement
Every book genre has specific platforms, directories, communities, and databases beyond Amazon where that genre's readers discover books. We identify the five to ten most relevant genre-specific channels for the author's exact book, research submission requirements for each, execute placement or submission where directly available, and provide a documented strategy for the remaining channels. Examples: a leadership book placed in Harvard Business Review reading community directories and professional development podcast recommendation databases. A spiritual book placed on Spirituality and Practice, Patheos reading communities, and faith-based library networks. A health book placed in wellness practitioner reading recommendation databases and health podcast resource pages. This is a service no competitor currently offers at this level of specificity.
6
LibraryThing Profile Creation and Optimisation
LibraryThing has a dedicated community of serious book collectors and readers with niche groups for every genre. A strong LibraryThing presence feeds long tail discovery through a community that disproportionately influences recommendations in specialist genre communities. We build or fully optimise the author's LibraryThing profile and ensure the book appears correctly in the relevant genre groups and reading communities on the platform.
7
Long Tail SEO Audit and Recommendations
We conduct a full audit of the author's existing web presence against long tail search queries relevant to their book's topic. We identify the five most valuable search phrases the author's website could rank for with existing or slightly expanded content, map the current gap between the author's web presence and those search queries, and deliver a documented recommendation report showing exactly what content additions or adjustments would capture that organic search traffic permanently.
What This Package Adds
# | DELIVERABLE | WHAT IT DOES FOR YOUR BOOK |
|---|---|---|
1 | Amazon A Plus Content Creation | Amazon A Plus Content is an enhanced listing feature that allows authors to add rich visual sections, expanded storytelling, comparison elements, and author narrative sections directly to the book's Amazon page. Books with A Plus Content consistently convert better and rank higher in Amazon's internal recommendation system. We research, write, and structure the full A Plus Content for the book using reader language and emotional outcome framing. Once published this content sits on the Amazon listing permanently improving conversion every day. |
2 | Author Knowledge Presence Audit and Build | We conduct a full audit of the author's knowledge presence across the web. This covers Wikipedia, Google Knowledge Panel, and all major author database entries. If a Wikipedia page exists we review and strengthen it with complete book information, citations, and reader-aligned descriptions. If no Wikipedia page exists we assess eligibility and create one where criteria are met. We claim and fully optimise the Google Knowledge Panel connecting the author's name, book titles, publisher information, and professional credentials. This matters enormously because Wikipedia accounts for nearly half of all sources that ChatGPT cites when answering factual questions. An author with a Wikipedia page is far more likely to be recommended by AI engines than one without. |
3 | Generative Engine Optimisation Foundation | We build the structural foundation for AI book discovery. This includes creating 50 to 60 word answer capsules about the book and author that are optimised for extraction by AI engines like ChatGPT, Perplexity, Google AI Overviews, and Copilot. We conduct an entity consistency audit ensuring the author's name, book title, genre, and key themes are described identically across every platform so AI engines recognise them as the same entity. We provide a schema markup implementation guide for the author's website. AI-referred book discovery grew 527 percent year over year in 2025. This is not a future strategy. It is a current channel being missed by almost every author who is not working with a service that understands it. |
4 | Review and Credibility Platform Placement | We submit the book to the professional review and credibility platforms that serious readers, librarians, and AI recommendation engines treat as trust signals. This includes NetGalley listing setup for advance reader copy distribution to professional reviewers and librarians, BookSirens submission for ongoing review generation, Reedsy Discovery listing which places the book in front of curated reader audiences, and BookLife by Publishers Weekly listing which adds the Publishers Weekly brand name to the book's credibility profile. Each of these placements is permanent and continues building the book's authority signal indefinitely. |
5 | Genre-Specific Platform Placement | Every book genre has specific platforms, directories, communities, and databases beyond Amazon where that genre's readers discover books. We identify the five to ten most relevant genre-specific channels for the author's exact book, research submission requirements for each, execute placement or submission where directly available, and provide a documented strategy for the remaining channels. Examples: a leadership book placed in Harvard Business Review reading community directories and professional development podcast recommendation databases. A spiritual book placed on Spirituality and Practice, Patheos reading communities, and faith-based library networks. A health book placed in wellness practitioner reading recommendation databases and health podcast resource pages. This is a service no competitor currently offers at this level of specificity. |
6 | LibraryThing Profile Creation and Optimisation | LibraryThing has a dedicated community of serious book collectors and readers with niche groups for every genre. A strong LibraryThing presence feeds long tail discovery through a community that disproportionately influences recommendations in specialist genre communities. We build or fully optimise the author's LibraryThing profile and ensure the book appears correctly in the relevant genre groups and reading communities on the platform. |
7 | Long Tail SEO Audit and Recommendations | We conduct a full audit of the author's existing web presence against long tail search queries relevant to their book's topic. We identify the five most valuable search phrases the author's website could rank for with existing or slightly expanded content, map the current gap between the author's web presence and those search queries, and deliver a documented recommendation report showing exactly what content additions or adjustments would capture that organic search traffic permanently. |
WHAT THE AUTHOR RECEIVES
-
Amazon A Plus Content written, structured, and submitted for publication
-
Author Knowledge Presence audit report with Wikipedia and Knowledge Panel status and actions completed
-
GEO Foundation document including answer capsules, entity map, and schema markup guide
-
Review and credibility platform placements executed and documented
-
Genre-specific platform research, placement, and strategy document
-
LibraryThing profile built or optimised and live
-
Long tail SEO audit and recommendation report
-
Complete Master Changes Report with every action taken across all platforms
HOW EVERY ENGAGEMENT WORKS
Every InsightIgnite package follows the same process structure regardless of which package the author selects.
1
Research
Before any work begins we conduct deep research into the author's book, their Amazon listing, their current platform presence, their reader community, and the language their readers use when searching. This research takes one to three business days depending on package level.
2
Gap Documentation
We document every gap found in a clear, readable report. The author sees exactly what the gap is before we close it. This creates certainty and removes any doubt about whether the work is relevant to their specific book.
3
Execution
We execute all deliverables systematically, working through each layer in priority order. Amazon optimisation first. Goodreads next. Then platform by platform following the sequence that maximises compounding effect.
5
Delivery
All documentation, reports, and evidence of every action taken is compiled into the Master Changes Report and delivered to the author. This report is the author's permanent record of everything that was done.
4
Verification
Every change made is verified live before being documented. We do not report that something has been done until we have confirmed it is live and correct.
6
Monitoring (Platinum only)
Monthly monitoring checks run for three months following delivery. Any drift or new gaps are addressed immediately.