
Real Authors. Real Visibility.
Books don’t fail because they’re bad.They fail because they’re never found.
What it's like to work with us

How InsightIgnitee help Martin Moore-Ede
The Publishing houses never do enough
Dr. Martin Moore-Ede spent his career at Harvard Medical School and wrote ten books along the way. He'd been approached by book marketers before. Most of them sounded the same.
What made him stop on ours was one thing: we didn't pitch him. We showed him the gap between the language he was using to describe The Light Doctor and the words his actual readers were typing when they went looking for a book like his.
He gave us the commission. Watch what he says about what happened next.
Dr. Martin Moore-Ede, author of The Light Doctor — a Kirkus Best Book of 2025

How InsightIgnitee help Rabbi Dr. Marc Angel
On a scale of one to ten, I give her an eleven.
Rabbi Dr. Marc Angel wrote Maimonides, Spinoza and Us for a serious reader and it found one. It just didn't find enough of them.
What changed wasn't the marketing. It was working out who the other readers were, the ones who'd want this book and had no idea it existed, and then building a way to actually put it in front of them.
He rates the work an eleven out of ten. His words, not ours.
Rabbi Dr. Marc Angel — Maimonides, Spinoza and Us: Toward an Intellectually Vibrant Judaism
More of the same
Someone in my writing circle wouldn’t stop bringing up InsightIgnitee, and at some point I’d tuned it out. It sounded like one of those things people cling to when they’re chasing something just out of reach. But eventually, curiosity or maybe quiet frustration got the better of me. I had just released my first book, convinced I’d followed the well worn path: write something meaningful, put it out into the world, and trust it would find its readers. But the reality was far less enchanting. The story was there, the heart was there, yet something essential felt… misplaced, like a narrative that hadn’t quite found its true lens. Going through the process with them felt less like marketing and more like revisiting the soul of the work itself, understanding not just what I had written, but how it should live and breathe in the world. It reminded me of how stories, especially in fantasy and children’s literature, often reveal their deeper truths only when seen from an unexpected angle. Last week, my aunt mentioned she’d came across my book somewhere completely unexpected. I just smiled. Not everything needs to be explained out loud. Some transformations, like the quiet magic behind a story’s success, are better left unspoken.
Gregory Maguire Fantasy and children's literature Author
I honestly can’t recall where I first knew about InsightIgnitee it might have been a random comment in a writer's forum or a social media thread. But after integrating it into my process, the results spoke for themselves. My work began reaching corners of the reading world I previously hadn't tapped into, bridging that gap between the story and the audience it was meant for. If you’re looking to expand your book's visibility, this is a game changer.
Dawn Kurtagich Multimedia Storytelling Author
I spent years crafting this narrative, returning to it, stepping away, and pouring real emotion into the process. When I finally published, the silence was deafening. It felt like the work was invisible, and honestly, it led to a very dark personal period where I questioned if the writing itself was the problem. A fellow writer eventually recommended InsightIgnitee. I was skeptical and exhausted, but they helped me realize that the book wasn't the issue; the connection was. Through their Book Visibility Mapping, I began to see the alignment gaps that had kept my story from its audience. The readers exist, and they are finding the work now. Seeing people truly connect with the story is something I will never take for granted. It turns out the audience was always there, we just needed the right strategy to bridge the gap
Gregory Jackson Young Adult (YA) Author
I was posting on social media every single day, every single day. I was exhausted, yet my science fiction novels still weren't moving the way they should. Somebody told me about InsightIgnitee, and the thing that changed for me was understanding that I wasn't doing anything wrong; I was just not positioned where my actual sci fi readers could find me. Once that clicked, I stopped doing so much and started doing the right things. The shift was incredible. Speaking invitations for genre panels started coming in. People began tagging me in speculative fiction conversations I wasn't even part of. I’m still a little shocked when I think about where my career as an author was just a year ago compared to now."
Victor Bertolaccini Science Fiction Author
I was skeptical going in. The world of contemporary Indian fiction is crowded, and standing out requires more than just a good story; it requires a bridge to the right audience. However, I’m not skeptical anymore. Chetan Bhagat’s work has always had a pulse on the relatable, everyday experiences of modern India, and seeing that connection happen in real time is powerful. My readers are finally finding the book, and at the end of the day, that was really all I needed.
Chetan Bhagat Contemporary Indian fiction
Every single piece of advice I ever found online about promoting a book felt like it was written for a different type of author, someone writing fast-paced thrillers or bright, contemporary romance. For a story built on atmosphere, woods that whisper, and bone-deep folklore, those 'loud' marketing tactics felt like trying to host a rave in a haunted forest. It just didn't fit the work. I almost didn't bother with InsightIgnitee for that reason; I expected more of the same 'one size fits all' noise. But they were different. Instead of pushing me to be louder, they looked at the soul of what I’d written. They identified the exact readers who crave that specific blend of magical realism and atmospheric tension, found the digital corners where those readers linger, and showed me how to step into their line of sight. Walking away, the overwhelming feeling was relief. For the first time, I felt like a team actually understood that an atmospheric YA novel requires a scalpel, not a sledgehammer. The shift in response has been tangible. The feedback I'm getting now isn't just about 'the plot', it’s from readers who are actually connecting with the world I built. They aren't just finding the book; they’re finding a home in it
Shea Ernshaw Atmospheric Young Adult (YA)
I sat on the link for two months before finally diving in. As a non fiction author, I’d completely convinced myself that high frequency social media engagement was the only metric that mattered. I was posting constantly, sharing clips, research snippets, and updates and while the 'likes' were there, they weren't translating into meaningful book discovery or sales. InsightIgnitee helped me map out exactly where my readers were actually making their buying decisions, and it was eye opening to see that it wasn't where I was draining all my energy. By identifying the alignment gaps between my work and its intended audience, I shifted my focus. Things started clicking in a way they hadn't throughout my previous releases. I still maintain a presence on social media, but I’m no longer 'killing myself' over the algorithm, and ironically, my outreach is more effective than ever. Special thanks to you at InsightIgnitee
Sara Nović Non-fiction author
I self published my work within the literary fiction space, but I quickly realized I had no idea how to navigate the “HOW” required to find my audience. Writing the book was one thing; reaching the people who would resonate with its themes was another challenge entirely. A colleague recommended InsightIgnitee and I decided to follow through based on the strength of that referral. What I discovered through their research was transformative: my readers are out there, but they occupy specific niches and engage in ways I hadn’t even considered. The strategy provided by the team didn't just offer data; it gave the book a clear path to the right hands. The impact became real for me last month when a reader reached out to say they hadn't known the book existed until recently, and they thanked me deeply for writing it. Seeing that alignment gap close, where a book finally meets the person who needs to read it is the ultimate goal. I don't have much else to say after that.
Gail Honeyman Literary fiction
I had done everything, and I kept hitting the same ceiling. My coach mentioned InsightIgnitee and honestly, I was a little resistant because I felt like I had already tried every strategy out there for a psychological thriller of this magnitude. But she was right and I was wrong, and I don’t mind admitting that. What shifted for me, especially when looking at the complex layers of my own work was realizing I had leverage I wasn’t using properly. It wasn’t about finding new plot twists or adding more characters; it was about the better use of what was already there. Through our Book Visibility Mapping, opportunities for the narrative to sit where the right readers are, started opening, the kind of doors I had been chasing for a long time. I’ve told everyone in my circle about it.
Alex Michaelides Psychological thrillers
Writing a psychological thriller is all about the 'slow burn', you think you know exactly where the story is headed, but you’re actually missing the biggest twist of all. That was me before in 2023. My books were doing 'okay.' Not a disaster, but not a bestseller. When a colleague first mentioned the team at InsightIgnitee, I brushed it off. I figured I had a handle on my audience and didn't need a strategy shift. She didn't argue; she just let the seed sit there, much like a good cliffhanger. Curiosity eventually got the better of me, and I decided to look into their work secretly at 2:00am. That’s when the plot twist hit: I realized 'okay' and 'optimal' are two very different genres. I had no idea how much of my readership I was leaving on the table until they showed me the gaps. It turns out, I wasn't just missing readers, I was missing the chance to actually connect with the people who live for a good mystery. Now, the momentum is finally matching the suspense on the page.
Freida Mcfadden Psychological thrillers
Saw this on Instagram and decided to give it a shot. It ended up connecting my work with a massive segment of epic fantasy readers I hadn't even targeted yet. Simple as that, the world building finally found its audience.
Jason Blacker Epic Fantasy
I first heard of InsightIgnitee during a webinar where the host briefly mentioned their work with children's non fiction. Even though my launch was months away, something clicked. Getting started early with Dave was the best decision I made; it completely changed my preparation. Instead of guessing if my book would find its audience, I launched with a clear something InsightIginte called 'Visibility Map.' I didn't launch wondering, I launched knowing. The difference in impact was enormous.
Dave Williams Children's Non fiction
In the spirit of a Johnstone protagonist, I went into this review with a bit of healthy skepticism. I came out the other side with a much clearer head about where my book stands in the market. No fluff, just a solid assessment of the landscape. Definitely a good use of my time.
William W. Johnstone Horror author
I actually stepped into this feeling relatively steady. Know My Name had just entered the world, and the initial response was deeply moving, it felt like the air was finally clearing. But my mentor, who had navigated the InsightIgnitee process herself, was persistent. She kept urging me to just lean in and go. Honestly, I think I finally agreed just to find some quiet! What I discovered, however, was a vital perspective on my own momentum. I realized that the early energy of a launch can be fleeting if you don’t have a framework to sustain the weight of the conversation you’ve started. That experience changed the trajectory for me. I’m no longer just caught in the surge of a release; I am intentionally building a foundation for everything I want to say next.
Chanel Miller Memoir & Non fiction author
My publisher suggested we lean into the darker, more complex character arcs. I went for it. Readers are responding to the moral ambiguity and the intensity better than expected. That’s the update.
J.M. Darhower Romance author
I actually discovered InsightIgnitee through a podcast while I was in the middle of cooking. The host mentioned it, and I literally stopped stirring my pot, mid whisk, to write the name down. I wasn't even looking for a visibility strategy that day; I was just trying not to burn dinner. But I’m so glad I followed that impulse. Working with them gave me a level of clarity I didn’t realize I was missing. It took the guesswork out of where to put my energy, and for the first time, I felt like I was moving with real purpose rather than just 'hoping' for the best. Given how much heart you put into your own work, I thought you’d appreciate that feeling of finally finding the right direction.
Sarah Hogle Contemporary Romance
So, a senior author I respect, the kind of person who has more citations than I have gray hairs mentioned InsightIgnitee during a casual vent session about the publishing industry. Usually, when a mentor points at a tool, I don't ask for the bibliography; I just sign up. I walked into this expecting a dry lecture on 'synergy' and 'market penetration.' Instead, I felt like a student who finally understood the difference between formative and summative assessment for the first time. It was a total paradigm shift. They took my dense, 400 page manuscript on pedagogical frameworks and helped me position it so it doesn't just collect dust in a faculty lounge. We’re talking high probability strategies for actually getting human beings to read non-fiction. My understanding of how to frame my work didn't just 'improve', it underwent a significant statistical deviation from the norm. If you’re tired of your books being treated like heavy doorstops, give them your attention. It’s the only thing I’ve found that’s more effective than a well placed rubric."
Robert J. Marzano Non-fiction author
My English is not perfect, so I will say this as simply as I can. I came in not knowing what to expect from our work together, especially given the nuances of contemporary women’s fiction. I left knowing exactly where my book belongs in that landscape. That is a big thing
Aidan Donnelley Rowley Contemporary Women’s Fiction
I was at a point where things were going well enough that I started wondering what more was possible. Not stuck, not struggling, just wondering. InsightIgnitee came up in an author group I’m part of, and I decided to explore it from that place of curiosity. What I found was a level of depth about my own work, specifically regarding the emotional resonance and market positioning of my romance titles, that I hadn't thought to look for before. It’s one thing to reach genuine readers; it’s another to understand the mechanics of that connection and how to expand the visibility of my stories even further. That’s where I am now.
Rebecca Yarros Romance
A colleague sent me the link to your latest work with zero context, just the URL. Knowing their taste for sharp, immersive literary fiction, I clicked it immediately. It turned out to be the best discovery I’ve made in a while.
Liz Moore Literary fiction

